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Best Buy - Metrics that MatterAugust 2023
Wireframes for Best Buy - Metrics that Matter family of analytics dashboards. 

Six metric areas - Customer, Employee, Investor, Communities, and Vendors - were defined by stakeholders as vital to Best Buy’s public and internal relationships. Each view focuses on a specific area displaying applicable KPIs as well as their respective differentials from a target value and their four year trend. These views also offer filters and slicers to dig further into the data.

 The Executive View is a higher level overview of each metric area - showing how many metrics in each area are on and off target. 

The Sitemap and Wireframe Flow are supplemental views showing hierarchical and logical relationships between the views.

This design was extremely well-received by Best Buy and ultimately was adopted as their primary brand for internal metrics.

Note: all data shown in wireframes is mock data

Dashboard portal - a splash screen meant to welcome the user and guide them towards the Executive View and drill downs
Executive view
Customer view
Employee view
Investor view
Communities view
Vendors view
Site map - shows hierarchical relationships between the views.
Wireframe flow - shows logical flow of access between the types views as well as short descriptions for each view type.
(C) NB 2025MADE IN CHICAGO